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Screenwriters’ Association (SWA) Unveils the 5th Edition of the Prestigious SWA Awards 2024, Nominations Now Open

Mumbai, March 13: The Screenwriters’ Association (SWA) proudly announces the commencement of the nomination process for the much-anticipated 5th edition of the SWA Awards 2024. The awards aim to celebrate the brilliance of screenwriters in Indian film, television, lyrics, and the OTT media industry.

A recent survey found that the majority of writers are dissatisfied with the recognition they receive for their contributions. This discontent further extends to their representation in marketing and promotional initiatives, with dissatisfaction rates ranging from 65% to 80% across various types of promotional activities.

The SWA Awards are thus a way of celebrating the unsung heroes behind the scenes and honouring the exceptional craftsmanship of screenwriters. As the only awards show that proudly proclaims, ‘Only for Writers, By the Writers‘, this annual event aims to place the real architects of imagination at the forefront of recognition and appreciation.

In its 5th year, the SWA will span over 20 categories, recognizing everything from Web Adaptations to Television and Feature Films, highlighting the diversity and depth of storytelling in Indian cinema. The event will enable connections, collaborations, and partnerships within the industry and the screenwriting community. It will also serve as a platform for knowledge sharing, creative insights, and an opportunity for aspiring screenwriters to engage with established talents.

Speaking about this, Hitesh Kewalya, Chairperson of SWA Awards and Executive Committee Member, said,’’Writers are the backbone of the industry and with SWA Awards we keep them at the forefront of this celebration of their passion, their craft and their undying spirit in these testing times for the world.’’

Preeti Mamgain, President, SWA, said, “The dissatisfaction among screenwriters is not just a grievance; it’s an industry wake-up call. Recognizing and valuing their craft is an investment in the very soul of storytelling and the SWA Awards aim to do that and more.

Nominations are now open, and the screenwriting community is invited to be a part of this grand celebration of creativity, originality, and innovation in Indian cinema. Entries are invited from the talented pool of screenwriters who have brought impactful stories to life in the past year. The awards not only celebrate the achievements but also aim to push the boundaries of storytelling, nurturing an environment that values originality, creativity, and innovation in screenwriting.

SWA Awards 2024 Categories

 

Web Adaptation – Best Story

Web Adaptation – Best Screenplay

Web Adaptation – Best Dialogue

Web Original – Best Story

Web Original – Best Screenplay

Web Original – Best Dialogue

Television – Best Dialogue

Television – Best Screenplay

Television – Best Story

Best Lyrics – Feature Films

Best Lyrics – TV/Web

Feature Film – Best Story – Debut

Feature Film – Best Screenplay – Debut

Feature Film – Best Dialogue – Debut

Feature Film – Best Story

Feature Film – Best Screenplay

Feature Film – Best Dialogue

Best Story – Web Adaptation Jury (Remake)

Best Screenplay – Web Adaptation Jury (Remake)

Best Dialogue – Web Adaptation Jury (Remake)

About Screenwriter’s Association:

The Screenwriters Association (SWA, formerly Film Writers’ Association – Regd. Under the Trade Union Act 1926, Regd. No. 3726) is a Trade Union of screenwriters and lyricists who work for Films, TV and Digital Media in India. With a membership of over 65,000, including esteemed figures like Sriram Raghavan, Sujoy Ghosh, and Ashwiny Iyer Tiwari, SWA is dedicated to representing those who craft compelling narratives for film and television audiences.By championing more inclusive and equitable representation, SWA strives for an industry where screenwriters receive the recognition and compensation they deserve.

 

Screenwriters’ Association (SWA) Unveils the 5th Edition of the Prestigious SWA Awards 2024, Nominations Now Open

Many New Actors Are Working In The Series EK ADHURI KAHANI

बहुत से नए कलाकार काम कर रहे हैं सीरीज “एक अधूरी कहानी” में

बीएस अली की अपकमिंग सीरीज “एक अधूरी कहानी” में ढेर सारे नए कलाकारों का सिलेक्शन हुआ है। देश के कोने कोने से कलाकारों को सेलेक्ट करके उनकी ग्रूमिंग करके बीएस अली ने उन्हें इस सीरीज में काम दिया है। इस सीरीज में सौम्या कांबले, सूरज मल्लाह, करण शर्मा, सपना अधव आर्यन गुप्ता, फ्लोरा कलभोर, पार्थवी निर्मल, उरवा हाशमी, अनन्या गुप्ता, सुरेश जाधव, विनोद अवंगपुर, अविनाश सुरवड़े सहित कई उभरते कलाकारो ने बेहतरीन काम किया है। यह सभी आर्टिस्ट अपनी प्रतिभा को दिखा रहे हैं।

निर्माता निर्देशक बी एस अली की हॉरर सीरीज एक अधूरी कहानी की शूटिंग मुम्बई के विभिन्न लोकेशन्स में की जा रही है। यह 52 एपिसोड की सीरीज है जिसकी कहानी हॉरर और थ्रिलर का संगम है। निर्माता निर्देशक बी एस अली ने बताया कि यह सीरीज एक रियल घटना से प्रेरित है जिसका नाम है “एक अधूरी कहानी”।

तेजी से बन रही इस सीरीज को लेकर बी एस अली बेहद उत्साहित हैं। सीरीज को जल्द एक बड़े ओटीटी प्लेटफॉर्म पर रिलीज़ करने का प्लान है। उन्होंने कहा कि एक अधूरी कहानी दर्शको को बांध कर रखेगी और उन्हें कुछ सोचने पर भी मजबूर करेगी।

इससे पहले फिल्म “लव स्टोरी” प्रोड्युस कर चुके निर्माता निर्देशक बी एस अली ने कहा कि हॉरर होने के बावजूद सीरीज में एंटरटेनमेंट का भी बड़ा स्कोप है और सीरीज में कई चीजे हैं।

निर्माता निर्देशक बी एस अली ने यहां आगे बताया कि यह सीरीज बडी मेहनत और शिद्दत से बनाया है। इस सीरीज के आगे के एपिसोड्स की कास्टिंग जारी है।

     

बहुत से नए कलाकार काम कर रहे हैं सीरीज “एक अधूरी कहानी” में

Bollywood Karaoke Musical Show Presented By SHREE SARASWATI MUSIC CO. Was Organized In Mumbai

श्री सरस्वती म्यूजिक कंपनी प्रस्तुत ‘बॉलीवुड कराओके म्यूजिकल शो ‘ का मुंबई में हुआ आयोजन निर्माता निर्देशक किशन कुमार यादव ने केक काटकर मनाया जन्मदिन

मुंबई : मशहूर फिल्म निर्माता, निर्देशक एवम संगीतकार श्री किशन कुमार यादव की अगुआई वाली म्यूजिक लेबल श्री सरस्वती म्यूजिक कंपनी ने देश की आर्थिक राजधानी मुंबई में एक शानदार म्यूजिकल शो का आयोजन शनिवार शाम जुहू स्थित मेयर्स हॉल में किया ! श्री सरस्वती म्यूजिक कंपनी के इस संगीत कार्यक्रम में कई नीमचीन गायकों और कलाकारों ने हिस्सा लिया ।

इसके साथ ही नए कलाकारों को मौका देने के लिए एक टैलेंट हंट प्रतियोगिता का भी इस दौरान आयोजन किया गया, जिसमें नई आवाज़ को मौका दिया गया । आयोजक किशन कुमार यादव ने मीडिया वार्तालाप के दौरान बताया कि उनका उद्देश्य शुरू से ही प्रतिभावान कलाकारों को अवसर प्रदान करने का एक प्लेटफॉर्म तैयार करना चाहते का रहा है । श्री सरस्वती म्यूजिक कंपनी का श्रीगणेश भी इसी कड़ी में किया गया था ताकि युवा फनकारों को मौका मिल सके। श्री किशन कुमार यादव ने उपस्थित गणमान्य व्यक्तियों के साथ केक काटकर अपने जन्मदिन पार्टी का आगाज़ किया एवम म्यूजिकल शो के सभी गायकों और फिल्मी दुनिया से आनेवाले तमाम लोगों और दर्शकों का शुक्रिया अदा किया ।

बॉलीवुड प्लेवैक सिंगर संध्या मिश्रा, फ़िल्म फेडरेशन के प्रेसीडेंट श्री बी एन तिवारी जी, एम जी एम ग्रुप के प्रमुख दिलीप के सुराना जी, पलेबैक सिंगर दीपक कुमार जी, शिबानी मोहन जी, डॉक्टर प्रतीक जी, पलेबैक सिंगर वैष्णवी, नीलम त्रिपाठी, अमिता मौर्य जैसे महशूर गायक उपस्थित रहे । म्यूजिकल शो में कई युवा गायकों को भी परफॉर्म करने का अवसर मिला जिन्होंने मोहम्मद रफी, किशोर कुमार, लाता माँगेशकर जैसे गायकों के गीतों पर अपनी पर प्रस्तुति दी । किशन कुमार यादव जी को सभी मौजूद अतिथियों ने जन्मदिन की बधाई दी और आगे भी इस तरह आयोजनों के लिए शुभकामनाएं दीं !

 आज से  श्री सरस्वती म्यूजिक कंपनी हर तरह के म्यूजिकल शो रोमांटिक, धार्मिक, ग़ज़ल, माता की चौकी, बड़े से बड़े और छोटे से छोटे शो प्रोग्राम करेगी, जिन संगीत प्रेमी को संपर्क करना हो तो इस नंबर पर किशन कुमार यादव जी से संपर्क करे mo – 9323569948/7738471509

  

श्री सरस्वती म्यूजिक कंपनी प्रस्तुत ‘बॉलीवुड कराओके म्यूजिकल शो ‘ का मुंबई में हुआ आयोजन निर्माता निर्देशक किशन कुमार यादव ने केक काटकर मनाया जन्मदिन

 

Sandeep Marwah As Special Guest At Slovenia’s National Day Celebration

New Delhi: Dr. Sandeep Marwah, Chancellor of AAFT University of Media and Arts and Chair for the Indo-Slovenia Film and Cultural Forum, was accorded the esteemed position of special invitee at the National Day Celebration of the Republic of Slovenia. The event took place at Hotel ITC Maurya and was hosted by the Embassy of Slovenia in India.

Establishing a robust relationship with the Embassy of Slovenia since 2014, Dr. Sandeep Marwah has played a pivotal role in fostering cultural ties between India and Slovenia. The Indo-Slovenia Film and Cultural Forum, initiated in 2016, has become a cornerstone for numerous collaborative events, showcasing the strong bond between the two nations. Dr. Marwah, the founder of Noida Film City, expressed his satisfaction with the joint efforts, citing the active participation of the Republic of Slovenia in major global events such as the Global Film Festival, Global Festival of Journalism, Global Fashion Week, and Global Literary Festival.

Her Excellency Mateja Vodeb Ghosh, Ambassador of the Republic of Slovenia to India, highlighted the strength of their relations with India, stating, “Our relations with India are very strong, and we are enhancing the scope of our collaboration every year.” The sentiment was echoed by Meenakshi Lekhi, Union Minister for State in the Ministry of External Affairs and Culture, who graced the occasion as the chief guest.

The National Day Celebration marked another milestone in the enduring friendship between India and Slovenia, with Dr. Sandeep Marwah’s presence adding a touch of cultural significance to the event. The collaborative efforts between the two nations continue to strengthen, fostering a deeper understanding and appreciation of each other’s rich cultural heritage.

Sandeep Marwah As Special Guest At Slovenia’s National Day Celebration

Sandeep Marwah Conferred Title Of Global Cultural Ambassador At International Convention

Noida: In a distinguished ceremony held at Marwah Studios, Noida Film City, Dr. Sandeep Marwah, a luminary in the media and entertainment industry, and the founder of Noida Film City, was honored with the prestigious title of “The Global Cultural Ambassador” by a delegation representing nine countries. The esteemed guests hailed from Fiji, Myanmar, Trinidad & Tobago, Mauritius, South Africa, Suriname, Malaysia, and Guyana.

These thirty delegates, who were guests of the Ministry of External Affairs, Government of India, were visiting as part of the Know India Programme (KIP). The KIP is an initiative designed for Indian diaspora youth aged 21-35, aiming to strengthen their connection with their ancestral homeland by providing insights into various facets of contemporary India.

Expressing their admiration for Dr. Sandeep Marwah’s remarkable achievements, the delegates were thoroughly impressed by his contributions to the media, entertainment, and education industries. Many delegates emphasized how Dr. Marwah’s words had not only motivated them but had also fostered a closer bond with the rich cultural tapestry of India.

Dr. Sandeep Marwah, a nine-times World Record holder, is a leading figure in the media and entertainment sector. His role as a visionary has significantly contributed to the growth and development of the industry, earning him accolades and respect on both national and international platforms.

Graciously acknowledging the honor bestowed upon him, Dr. Marwah expressed his heartfelt gratitude to his friends and the visiting delegation. “I am thankful to all my friends for their wonderful gesture of honoring me. I am really touched by the gesture,” remarked Dr. Sandeep Marwah, who also serves as the Chancellor of AAFT University.

The event served as a testament to Dr. Sandeep Marwah’s commitment to fostering global cultural exchange and collaboration in the realm of media, entertainment, and education.

Sandeep Marwah Conferred Title of Global Cultural Ambassador at International Convention

Creative Maverick Kajanpreet Singh Continues To Excel In The Art Department With His Artistic Skills

The music scene in India has drastically evolved as Punjabi bangers have taken the front seat. Besides their catchy tunes, Punjabi songs are known for its visual appeal. In the vibrant city of Punjab’s Batala, where the beats of music echo through the streets, 21-year-old Kajanpreet Singh has proved his potential as an Art Helper in the Art Department.

Kajanpreet’s artistic flair is reshaping the visual narratives of chart-topping music videos. Born on December 27, 2001, his journey into the field of art began at an early age. Singh’s fascination with prop designing, art creation and the boundless possibilities of creativity through art became the driving force of his career. From the streets of Batala to the sets of chartbusters, Kajanpreet is making waves with his unique artistic contributions.

His impressive portfolio boasts collaborations with renowned artists, contributing to the visual appeal of music videos that have become fan favourites. Notable among his projects is the 2020 chartbuster ‘Saara Din’ by Karan Singh Arora, where Kajanpreet’s artistic touch elevated the video to a visual spectacle.

In 2021, he worked on Balraj’s romantic Punjabi folk song ‘Jhanjhar,’ a soulful composition that hit the right chord with visually captivating art. The creative journey continued with DJ Hardik’s ‘Taake Naina’ (Remix) in 2022, where Kajanpreet’s artistry took centre stage, adding a new dimension to the remix. Recently, he contributed to SB The Haryanvi’s ‘Kuku’ (2023), featuring Mahi Shrivastava, where his artistic vision seamlessly blended with the song beats.

Kajanpreet Singh is not merely an Art Helper. He is a craftsman of visual magic, turning music videos into immersive experiences. His work involves prop designing, creating visual aesthetics and collaborating closely with the Art Department to ensure a seamless fusion of art and music.

Looking forward, Kajanpreet has several music videos in the pipeline. With ambitions set high, he aspires to reach the top in the Art Department. Moreover, the creative professional is set to embark on journeys to different Indian cities and various countries for upcoming projects, solidifying his status in the art and entertainment industry.

   

Creative Maverick Kajanpreet Singh Continues To Excel In The Art Department With His Artistic Skills

Ramandeep Singh Creates A Pathway As An Incredible Cinematographer

No matter where you come from, nothing can hinder your way if you have a dream to achieve your goals. Hailing from the Majhuke village in Punjab, where the air is filled with the fragrance of crops, Ramandeep Singh’s story of humble beginnings and cinematic triumph is inspiring. The 23-year-old is mastering himself as a DOP (Director of Photography) as he began working as an Assistant DOP from the fields of Punjab to the global frames of cinema.

Born and raised in Majhuke, a village where agriculture is not just a profession but a way of life, Ramandeep discovered his passion for storytelling early on. From capturing the golden hues of the wheat fields to framing the daily life in the village, his journey began with a simple camera and an insatiable curiosity.

From an early age, Ramandeep’s dreams fueled his determination to master the art of cinematography. His talent caught the eye of local filmmakers, leading to his first significant break in the 2017 short film ‘Chabeel.’ The project, set against the rustic backdrop of Punjab, became a canvas for Ramandeep’s visual storytelling, showcasing his ability to transform the ordinary into the extraordinary.

Earlier this year, he worked in ‘Piya Pardesh,’ a music video sung by Sunil Borana and Neha Aaswani. Each frame in ‘Piya Pardesh’ proves that his growth as a visual storyteller will be beyond geographical boundaries.Recently returning from Russia, Ramandeep’s is set for various other travel journeys for work.

Singh’s role as an Assistant DOP has evolved beyond capturing landscapes; it now includes orchestrating the visual narrative of international projects. “My journey began amidst the green fields of Majhuke, and now, I find myself capturing the diverse landscapes of the world”, says Ramandeep making his mark in the industry.

Looking at his incredible journey, Ramandeep Singh’s story resonates with aspiring artists in Majhuke and beyond. From the simplicity of village life to the grandeur of cinema, his journey reflects the limitless possibilities that passion and perseverance can unfold.

In a nutshell, the young village boy is not just framing scenes, but he is framing a narrative of dreams, proving that success knows no geographical constraints. The world is witnessing the rise of a young cinematographer, and Majhuke, with its fields and stories, proudly claims him as its own.

Ramandeep Singh Creates A Pathway As An Incredible Cinematographer

श्रमिकों का मालगोदाम में पंजीकरण का रास्ता साफ, राज्य डिप्टी चीफ कमिश्नर ने तीन रेलवे जोन को भेजा पत्र -दीपावली मिलन समारोह के जरिये श्रमिकों ने बाँटी खुशियां

रायगढ़ 7 नवम्बर : भारतीय रेलवे माल गोदाम श्रमिक संघ के महामंत्री व माननीय अभिभावक अरुण कुमार पासवान, राष्ट्रीय प्रभारी मनोरंजन कुमार और राष्ट्रीय संगठन मंत्री दिगंबर प्रसाद मेहता के अथक प्रयास से महाराष्ट्र राज्य के माल गोदाम श्रमिकों के लिए राज्य डिप्टी चीफ लेबर कमिश्नर ने ई- श्रम पोर्टल में डेटा संग्रह करने के लिए राज्य के तीन रेलवे जोन के जीएम को पत्र भेजा है। इससे मुम्बई राज्य के श्रमिकों को मालगोदाम में पंजीकरण किये जाने का रास्ता साफ हो गया है, जो श्रमिक भाइयों के लिए खुशी की बात है। इस उपलक्ष्य में भारतीय रेलवे मालगोदाम श्रमिक संघ के मुम्बई जोन की तरफ से एक दीपावली मिलन समारोह का आयोजन रखा गया है। इस आयोजन का मुख्य उद्देश्य दीपावली मिलन के साथ-साथ डिप्टी चीफ लेबर कमिश्नर द्वारा रेलवे जोन को भेजे गए पत्र के आलोक में श्रमिकों के बीच खुशियों को साझा करना है। यह बाते भारतीय रेलवे माल गोदाम श्रमिक संघ के दक्षिण पूर्व मध्य रेलवे

बिलासपुर जोन के अतिथि हिम बहादुर सोनार ने कही। इसका आयोजन गोखले सभागृह मंगल कार्यालय, ओल्ड पनवेल, रायगढ़ में किया गया। आगे श्री सोनार ने बताया कि इसको लेकर राज्य के डिप्टी चीफ लेबर कमिश्नर ने सेंट्रल रेलवे मुम्बई, वेस्टर्न रेलवे मुम्बई और कोंकण रेलवे नवी मुम्बई को पत्र जारी करते हुए इन रेलवे जोन के विभिन्न माल गोदामों में कार्यरत श्रमिकों को ई-श्रम पोर्टल से जोड़ते हुए डेटा उपलब्ध कराने को कहा है। उनके उक्त आदेश से माल गोदाम के श्रमिकों के लिए गोदाम में पंजीकरण का रास्ता साफ हो गया है। श्रमिकों के लिए संघ ने जो केंद्र सरकार से मांग की थी, उसकी पहली सीढ़ी श्रमिकों ने तय कर ली है। जल्द ही खुशियां भी उन्हें मिलेगी, जिसके लिए भारतीय रेलवे मालगोदाम श्रमिक संघ प्रयासरत है। यह पत्र डिप्टी चीफ लेबर कमिश्नर ने 1 नवंबर 2023 को जारी किया है। इस दौरान भारतीय रेलवे माल गोदाम श्रमिक संघ के आयोजक सेंट्रल रेलवे जोन के अध्यक्ष विशाल विजय भगत तथा जोन के सचिव संतोष अरुण थोरात के साथ जोनल, राज्य, डिवीज़न के सभी पदाधिकारी उपस्थित थे। मुख्य अतिथि के रूप में बिलासपुर जोन के अध्यक्ष हिम बहादुर सोनार मौजूद थे

विशाल भगत अध्यक्ष

संतोष थोरात सचिव

 

श्रमिकों का मालगोदाम में पंजीकरण का रास्ता साफ, राज्य डिप्टी चीफ कमिश्नर ने तीन रेलवे जोन को भेजा पत्र -दीपावली मिलन समारोह के जरिये श्रमिकों ने बाँटी खुशियां

चीता यज्ञेश शेट्टी ब्रूस ली की 83वीं जयंती पर नशीली दवाओं के खिलाफ जागरूकता फैलाएंगे

पिछले 13 वर्षों से चीता यज्ञेश शेट्टी ब्रूस ली की जयंती मनाते आ रहे हैं, जो ग्लोबल वार्मिंग, रक्तदान, महिला आत्मरक्षा, पेड़ लगाना, कोविड जागरूकता आदि जैसे सामाजिक कार्यों के लिए समर्पित है। इस वर्ष वह वंचित बच्चों को शिक्षित करने का संकल्प लेंगे और नशीली दवाओं पर प्रतिबंध लगाने के लिए जागरूकता फैलाएंगे। इस कार्यक्रम को प्रोत्साहित करते हुए राजन गोल्ड एंड फाइनेंस विट्ठल शेट्टी फाउंडेशन के श्री राकेश विट्ठल शेट्टी ने कहा, “मार्शल आर्ट की कला सीखकर खुद को फिट रखना हर युवा के लिए जरूरी है, इससे शरीर और दिमाग स्वस्थ व संतुलित रहेगा।” चीता यज्ञेश शेट्टी समाज के लिए बहुत अच्छा प्रगतिशील कार्य कर रहे हैं।”

डॉ. हरीश भुजंगा शेट्टी, (एनआईएसडी की गवर्निंग काउंसिल), “राष्ट्रीय सामाजिक रक्षा संस्थान, सामाजिक न्याय और अधिकारिता मंत्रालय”, भारत सरकार, डॉ. हरीश शेट्टी कहते हैं, इस मंच पर 20 राज्यों के मार्शल कलाकार भाग लेंगे  और नशीली दवाओं के खिलाफ एक अभियान शुरू करने के लिए जागरूकता फैलायी जाएगी। आगामी कार्यक्रम में मशहूर हस्तियां और 15 राष्ट्रीय चैंपियन भाग लेंगे,  जो 27 नवंबर 2023 को सेलिब्रेशन स्पोर्ट्स क्लब, लोखंडवाला, अंधेरी मुम्बई में आयोजित किया जायेगा।

चीता यज्ञेश शेट्टी ब्रूस ली की 83वीं जयंती पर नशीली दवाओं के खिलाफ जागरूकता फैलाएंगे

Indian Institute Of Fashion Technology’s Bangalore Fashionite 2023 Concluded

Indian Institute of Fashion Technology, conducted its 20th Fashionite 2023, a unique Annual Fashion Show in which their talented 78 designers unleashed around 131 creative ensembles which were displayed by 20 sizzling models on a specially designed ramp at the Chowdiah Memorial Hall, Bangalore, in front of a jam packed audience on the evening of 4th  October,2023. The show started with the lighting of lamp.

Chief Guests for the day were dignitaries from National level Universities, Fashion trainers and Fashion leaders, Fashion Employers, Rotary clubs such as Prof.Smt. B.K.Thulasimala –Vice Chancellor, Karnataka State Akkamahadevi Women’s University,  Vijayapura, Sri C.N.Sridhara  –Commissioner for Textiles Development  & Director Handlooms & Textiles, Govt.of Karnataka, Sri.Lingaraju  –Joint Director for Textile Policy & Cauveri Handlooms, Govt.of Karnataka, Sri Prabhath Singh -Executive Director, Gokaldas Exports and Dr.Arun Kumar H.R -MD,Karnataka Trade Promotion Organisation, Govt.of Karnataka

Mrs.Manjula Harish, Principal of IIFT welcomed the chief guests, esteemed members, respectful parents, energetic and enthusiastic academic trainers, students and the world of print media and electronic media.

The audience encouraged each designer with roaring applause & excitement as the models walked down the ramp showcasing the designs, followed by all the designers making an entry along the models on the ramp. There was a look of pride, confidence & anxiousness in the face of the designers when there were showing their designs in front of the 1000 plus crowd consisting of their friends, relatives & family as well as fashion industry delegates.

The jury shortlisted 15 finalists out of 78 participants which were based on jury criteria such as justice to the theme, swatch selections, color aesthetics, innovation in silhouettes , presentation of collections with accessories, detailing in ornamentation, styling and originality.

The themes of the show included Futuristic Fashion, Handloom, Mythical, Zero Waste, Paddy fields, Tribal art as well as many other interesting themes. The colours used indicated various messages to the audience. The fabrics used were mixed of wearable and non wearable and ranged from Pure silk weaving with indian traditional motifs, Jute rice bags, Organza, Satin cotton, Glaze cotton, Linen, Velvet, Chiffon, Georgette, Brocades, Netted fabrics & many more fabrics that are in trend, some of the garment designs were highly accessorized with headgears, Handmade jewelleries, bags & some of the designs had highly intricate embellishment and surface ornamentation  such as Zardozi work, Macrame, Aari work, traditional Indian embroideries, hand painting & printing were incorporated to present trends combining the materials from different state.

Each design had a story to tell. A story which stole the heart and soul of all the audience. It was visual communication which personified the audience.

The audience sat spell bound by the magic of the stories one after the other as all 78 designers showcased their innovative fashion extravagance of collections.

At the end of the show all the designers were presented with Prestigious IIFT mementos and certificates in recognition of their hard work and immense

Awards were given for categories such as,  IIFT Best Designer of the Year 2023 , Best Designer Award in B.Sc Fashion & Apparel Design, ‘BEST DESIGNER-NON TEXTILE’, Best Designer Award in Fashion Designing and Boutique Management, Best Collection and Best Theme.

The audience were mesmerized and delighted by the display of creativity that were displayed by their wards and loved ones. The show promised a royal, joyful, soothing treat for sore eyes with designers, models and International and National Celebrities from different parts of the fashion world who witnessed this fashion extravaganza of Indian Institute of Fashion Technology 20th Annual Fashion show FASHIONITE 2023.

The show ended with a Vote of Thanks by HoD & HR Head of IIFT   Ms.Seema Savio. To know more about the same checkout www.iiftbangalore.com

   

Indian Institute Of Fashion Technology’s Bangalore Fashionite 2023 Concluded